Watches that open a door into the future

Even with the small things,
try to make the right choices.
That’s the way for everyone to be happy.
The key to the future is in our hands.

That’s the philosophy behind these
limited-edition xC and CITIZEN L models.
Adapted from popular models
and featuring a key motif,
these models are helping to open the door
to a better future.

It’s always the time to start
something new

Make up your mind to be brave.
Put on the watch.
Embrace its positive energy.
xC is all about empowering you.

xC
New Time, New Me
Limited edition model

The key and keyhole on the chic dial
unlock the door to a better future.
Set against the Sakura pink case, the ethical
lab-grown diamonds give a subtle sparkle to the wrist.

ES9464-52B
Limited edition of 1,800 units worldwide
Comes with LIKHA hand towel

A sustainable watch as
beautiful as the Earth

We want this planet of ours to stay beautiful forever.
CITIZEN L is doing all it can to make that wish a reality.
The brand is committed to sustainable manufacturing,
with proper respect for human rights and the environment.

CITIZEN L
New Time, New Me
Limited edition model

A single motif adorns the SQUARE series’ pure lines.
The key that unlocks the door to the future.
A glittering, playful accent within a classic look.
A design that is certain to delight.

EW5593-81D
Limited edition of 800 units worldwide
Comes with LIKHA hand towel

Free with every watch.
A hand towel to connect to a better future.

Free with every watch.
A hand towel to connect to a better future.

Everyone who purchases one of our 2022 limited edition models will receive a free hand towel. Each towel features an original design hand-embroidered by women living in Payatas in Metro Manila. Payatas is famous as the site of the biggest dump in the Philippines.

→ More about the hand towel

DONATION PROGRAM

A portion of the sales revenue from New TiMe, New Me models in 2022
will be donated to Non Profit Organization “ACTION INC.”
to purchase books for the libraries and Residential Care Facilities for Children in the Philippines.
Our wish is that the knowledge and information gained through reading books
will become a key for children to open the door to their own bright future.

Action

Actions CITIZEN is taking

We want to make the world a happier place.
And we’re starting with how we make our watches.