An award-winning creative director, Rick has worked for over twenty years in advertising in London, Johannesburg and Tokyo. He founded imageMILL, Japan’s first sustainable branding agency, in 2015. Whether under the sea, in the sky or in remote landscapes, he seeks to show people what is really happening with our greatest natural asset, the earth. A sustainable life activist dedicated to preventing human, animal and environmental abuse, Rick was born in Ireland.
“Modern life is so busy that we have lost any connection with nature. We all think that climate change is something that only affects faraway lands. Nothing could be further from the truth. In the 2019 ‘Save the BEYOND’ campaign, I met with scientists, environmentalists and NGO founders and saw how destruction in even the most remote places can have devastating effects all over the planet. In the 2020 campaign, I will be exploring some of the best diving spots on the planet. The aim is twofold. Firstly, we want to show how incredibly diverse and beautiful they are. Secondly, we want to highlight the threats they are facing and report on the good work that people on the ground are doing. The environment is a global challenge that has no national borders. I hope that my work will open people’s eyes to the beauty of the world’s oceans and inspire them to make the changes in their lifestyles that will help conserve that beauty for future generations.”
